The Design Essentials hair care system was launched in 1990 by Atlanta based McBride Research Laboratories (MRL). Design Essentials is now offering 40 premium beautification products online to discerning international clientele and a network of independent, exclusive salon distributors in the United States, Caribbean, and the United Kingdom.

BrainJocks has been the go to web and e-commerce development company for MRL and Design Essentials for over a decade, as they are committed to keeping up with ever changing technologies and online marketing trends. In fact, the current and recently deployed Design Essentials website is based on the latest Sitecore technologies, including the CMS and Sitecore's Ecommerce Fundamentals module.

Since the platform was primarily a CMS with a limited Ecommerce module, there were quite a few customizations BrainJocks made in order to support the full online store needs. These customizations include data validation, product code management, personalized pricing and promotional codes, sales tax and shipping calculations, product purchase analytics and more!