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Response Mine Interactive And BrainJocks Win DigiDay SAMMY Award For Tweets For A Cause

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MarCom Award Base
Response Mine Interactive (RMI) and BrainJocks have won a digiDay SAMMY Award for their Tweets for a Cause program in the category “best social good contribution.” The SAMMY Awards honor excellence and breakthrough achievement in social advertising, media and marketing.

The award-winning campaign, Tweets for a Cause, was developed and executed in May 2009 to increase awareness and individual donations to local non-profit organizations. This first-ever organized social media program benefited Susan G. Komen for the Cure, Greater Atlanta Affiliate and its mission to enable women to detect and survive breast cancer.

“I’m extremely excited and proud that we brought home an award for Tweets for a Cause,” said Ken Robbins, president and founder of RMI, an Atlanta direct marketing digital agency. "In one day we were able to grow awareness of Komen Atlanta through our educational message, “8 Signs of Breast Cancer” by connecting with more than 1.3 million twitter users and driving more than 11,000 visitors to the Komen Atlanta campaign page." “More importantly,” commented Robbins, “we were able to lend our support to a fantastic non-profit in our Atlanta hometown.”
MarCom Award Trophy